Статьи
SEO campaign & article submission rules for website assistants:
First, research the sites you might want to link to. You might start this process by
making two lists. First, list the sites you think your customers might be interested in.
For now, just write, you can consider narrowing your list down at a later time. Next,
create a list of sites that would benefit your site. You can then compare the two lists
and see what they have in common. Compile a list of common subjects, and list out three
key words to fit with each subject. After the research phase, it is time to go online.
Find a Meta search engine and input all three words for each subject. Any site that comes
back with all three keywords should be high on your priority list. Once youve done that,
it is time to start sifting through your results. Bookmark any sites that look promising.
When youve made your final choices, it is time to draft a letter to the webmaster of each
site youre considering. Get to the point quickly and sell your site to them. Do not
follow up if your original letter was not responded to. The final step in this process is
to negotiate the link and location in terms of both sites. As soon as possible, get their
link on your site and send them a note letting them now you have a live link to their
site. Check their site frequently to ensure they are upholding their promise to you as
well. Google, among others, gives a lot of weight to your site’s incoming links, so link
campaigns have become mission critical over the past couple years. Marketers have numerous
misconceptions over linking strategies. Here’s our attempt to set the record straight
with a list of "link truths":
- You can’t automate a link campaign. It takes hands-on work, often on the phone. In the
early days, you could zap out an emailed form letter to loads of webmasters asking that
they link to you. Those days ended years ago. Now, you have to build relationships with
sites. Often this means calling people, getting to know them and being very persuasive.
You may be able to send effective link request emails, but they’ll work only if you make
it obvious that you’ve taken the time to research the site and identify its key players.
And, of course, the better your own content is, the more likely you are to impress the
other site’s webmaster or assistant for your web advertising (website promotion online).
- The longer you run a link campaigns, the better. Link campaigns not only require
maintenance in case old links are taken down by former partners, they also require ongoing
research as new sites, new blogs and new site sections appear online. Unless you have
someone looking out for you month after month, year after year, you’ll miss a lot of
opportunities. For many sites, a link campaign should be an ongoing budgeted item.
- Any old link won’t do. Links must be from relevant sites that, presumably, visitors at
those sites will nd valuable. Link farms - pages or sites containing loads of unrelated
links - are of dubious value. Links on your SEO’s other clients’ websites won’t do
unless they are directly related with content of your website.
- If an online publication writes about you and includes a link in the article, it won’t
help your popularity unless the page is visible to search engines - which generally means
it’s not restricted behind a required payment or required registration barrier. Sorry,
that WSJ.com link may not do you any good from an SEO standpoint, although some online
publications are giving the search engines access to their content behind the registration
"wall".
- Invisible links can get you in trouble - watch your rankings disappear without warning
when search engines discover your site appears to be "deceptive".
- Affiliate and advertising links generally won’t help your link popularity, nor will
any links that are redirected on their way to you - such as links passing through
"makeashorterlink" or adserving/tracking programs. But that doesn’t mean that
all paid links are bad. If a paid link is relevant, it can make good business sense, and
the engines won’t necessarily penalize you for it.
- Internal links can help your campaign. Even more importantly, as marketers as a whole
have been learning the value of internal links, not having internal links can hurt your
campaign - that’s one of the reasons most SEO firms insist you add a site map featuring
carefully written text links. Your SEO assistant also should advise you on the wording of
every single common link your site and sites of partners (vendors, divisions,
subsidiaries, resellers, etc.) carry for you. For example, an SEO assistant would never
let a client run a bland text hotlink such as "Click here" or "read
on" alone. They’d pack it with a keyword instead, such as "Read more about ERP
software".
We’ve all gotten them - those spam emails from a search marketing workers promising to
submit your site to search engines. You know as well as we do that these folks won’t do
a good job for your site, and there’s a reason they’re spamming to get new business.
First of all, only a handful of search engines account for the vast majority of web
traffic. If you can’t get on those, the other "hundreds" won’t do you much
good. Right now, Yahoo is the only major engine to accept paid directory submission.
Most reputable SEO assistans recommend that you only pay to submit a few handpicked sites.
So, you’ll probably want to submit a new website to Yahoo’s directory via Yahoo! You
may want to submit yourself at places such as Business.com or Open Directory Project (dmoz.com). You may also want to submit yourself to industry-specific directories. But
this is best done by hand and not by using cheap auto-submittal software. In fact, it
pretty much has to be done by hand for most search engine directories. But... Paid
directory submission is not the same as paid inclusions. It’s easy to confuse the two
because both are concerned with submitting information to the search engines rather than
by simply sitting back and allowing th crawlers to do their jobs. But in the former case,
you’re submitting yourself to a directory (a categorized listing of sites), whereas with
the latter, you’re concerning with ultimately getting your site noticed on the search
result pages.
Good SEO really begins with intelligent keyword research, organization and right
selecting. Always remember what the search engines really do: they organize all search
results based on the words or phrases people actually type into search engines. Choosing
the best relevant keywords for your site is the ultimate goal, and you can complements
your research into the best keywords with audience surveys, keyword software, bases and
special websites/services for this - WordTracker, Yahoo Search Marketing, Google Traffic
Estimator etc. Once chosen, managing those keywords is also important. Always examine data
and statistics on the type and scope of traffic your site is receiving from specific
keywords, and then identify the most valuable words as well as those bringing little or no
traffic. You can complement your keywords management research with SEO software tool kits
as well as surveys and helpful sites. Strong website content, writing and design are also
very important to good SEO, and improve your site’s ability to get engine-noticed. To
help your site get better indexed, you should do the following: limit the size of each web
page; avoid broken links; use correct HTML; make sure the server is always up; avoid
duplication pages on your site; and employ user-friendly, text link navigation menus.
Ensuring that each website page has an appropriate title tag is also important; these tags
are one-sentence descriptions coded into the HTML and displayed at the top of the browser
of each page. We call these longer term methods because they require a greater work on
your part, however they can result in great traffic results. One of these is article
writing. Articles submitted to articles sites like goarticles, article fever, etc act as a
magnet for search engines. Content rich and quality controlled if you get an article
listed in one of these forums/libraries you have the ability to have a constant stream of
traffic through attached links. Why do you think Ive written this article. To generate
traffic. We like helping and educating others and we do create not for profit websites and
articles but most are to generate traffic. Another long term method is to contact and link
to other similar sites. You can do this by requesting other webmasters to do this or
create you own sites and link them to one another. Another long term method is to create
an op-in e-mail list and encourage people from you list to visit your great site with
your "unbelievable" offer. Creating a blog or website like this doesnt hurt either. In
result, we dont reccommend any method over any other. Each has advantages and
disadvantages. It can depend on what you are advertising online.
Прочти больше в разделах библиотеки:
|
